We collect from you

In General, we receive and store any information you enter on our website or give us in any other way, such as signing up for one of our e-mail newsletters or other services also when you do a booking through us. This includes information that can identify you such as “personal information” like your first and last name, telephone number, postal and email addresses, and billing information, such as credit or debit card number, cardholder name, expiration date, and billing address. You can choose not to provide this additional information to us, but in general certain personal or other information about you is required in order for you to book a trip or to register to our newsletter, ask us a question; or initiate other transactions on our site.

Your travel companion

When you make a reservation for someone else through this website, we will request personal and other information and travel preferences about that individual. You should obtain the consent of other individuals prior to providing us with their personal information and travel preferences.

TSA Secure Flight Under the Transportation Security Administration (TSA) Secure Flight program, most air passengers are now required to provide their full name, date of birth, and gender (plus redress number, when applicable). Secure Flight is a federally mandated program administered by the TSA. The privacy notice of the TSA is provided on TSA’s Web site at www.tsa.gov.

From other sources

We also may periodically obtain both personal and non-personal information about you from affiliated entities, business partners and other independent third-party sources and add it to our account information. This information we may receive might include: updated delivery and address information, purchase history, and demographic information.

Automatic Information

We automatically collect some information about your computer or device, and your computer’s or device’s connection to the Internet when you visit this website or use the Ultimate Tours & Adventures Service. For example, we will collect your IP address, device information, operating system, Web browser software, and referring website. We also may collect information about your activities while using the Ultimate Tours & Adventures Service, such as trips viewed and bookings made. The aim in collecting this automatic information include helping customize your user experience, diagnosing problems with our servers, administering our systems, and helping to prevent fraud or unauthorized use of our Ultimate Tours & Adventures Service. For more information, please see the “cookies and other technologies” section.

Use of your information

We use sensitive billing information, cardholder name, credit card number, and expiration date for the purpose of completing the travel bookings you conduct on our website. We use other information about you for the following general purposes: to provide you with the products and services you request; to provide you with travel confirmation and updates; to communicate with you in general; to respond to your questions and comments; to measure interest in and improve our products, services, and website; to notify you about special offers and products or services that may be of interest to you; to otherwise customize your experience with this website; to reward you as part of any reward and recognition program you choose to join; to solicit information from you, including through surveys; to resolve disputes, collect fees, or troubleshoot problems; to prevent potentially prohibited or illegal activities; to enforce our Terms of Use; and as otherwise described to you at the point of collection.

Email communications

We want to make it easy for you to take advantage of travel-related opportunities on our website. One way we do this is by sending you email messages that contain information about your apparent travel-related interests. If you have searched for a specific destination on our website and saved your itinerary or have not booked your trip yet, we might send you an reminding email about that specific destination, like newsletters, promotions, travel packages, other information about the destination.

We believe these email messages will provide you with useful information about travel-related special offers available through our website. Please note that you will have the opportunity to choose not to receive these email messages in any such email we send.

Please review “Your choices with respect to the collection and use of your information” below.

This website may share your information with the following entities:

Suppliers such as business partners, tour operators, hotel, airline, car rental and  cruise line, who fulfill your travel reservations. By making a reservation through this site, you are authorizing us to disclose to suppliers the information required to complete the booking and deliver the related travel. These suppliers are not controlled by Ultimate Tours & Adventures and personal information disclosed to them is subject to the applicable supplier’s privacy policy and security practices. Therefore, we encourage you to review the privacy policies of any travel supplier whose products you purchase through this website.

Third-party vendors who provide services or functions on our behalf, including credit card processing, business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize third-party vendors to collect information on our behalf, including as necessary to operate features of our website or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose. They are also required to follow the same data security practices that we ourselves adhere to.

Referring websites

If you were referred to this website from another site (through a link you clicked on another site that directed you to this one), we may share some information about you with that referring website. We have not placed limitations on the referring websites use of your personal information and we encourage you to review the privacy policies of any website that referred you to our website.

We also may share your information:

In response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.

When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of our company Ultimate Tours & Adventures, our customers, or others; and in connection with our Terms of Service and other agreements.

In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

We also may share aggregate or anonymous information with third parties, like suppliers, advertisers, affiliates, investors, and other current and potential business partners. We may tell our advertisers the number of visitors our website receives or the most vacation destinations, travel packages or tours. This information does not contain any personal information and the aim of using this information is to develop content and services that might interest you.

Collect your information or not to collect it?

As discussed above, you can choose not to provide us with any information, however it may be needed to book a travel  package, trip, tour or to take advantage of certain features offered on this site.

You will be given the opportunity to unsubscribe from commercial emails in any such message that we send you. If you are a registered member. Please note that we reserve the right to send you other communications, including service announcements, administrative messages, and surveys relating either to your account or to your transactions on this site, without offering you the opportunity to opt out of receiving them.

Cookies and other technologies

Cookies are small data text files and can be stored on your computer’s hard drive (if your Web browser permits). This website uses cookies for the following general purposes:

To help us recognize your browser as a previous visitor and save and remember any preferences that may have been set while your browser was visiting our site.

To help us customize the content and advertisements provided to you on the website and on other sites across the Internet.

To help measure and research the effectiveness of features and offerings of the Service, advertisements, and email communications. In the case of the emails it helps us in determining which emails you open and act upon.

Most web browsers automatically accept cookies. On most toolbars, the help option will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies, you may not be able to access many of the travel tools offered on our sites.

This site may also use Web beacons (also known as clear gifs, pixel tags or Web bugs), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a Web page. We use Web beacons to monitor the traffic patterns of users from one page within our sites to another, to deliver or communicate with cookies, to understand whether you have come to our site from an online advertisement displayed on a third-party website, and to improve site performance. We also may allow our service providers to use Web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on our site. This helps us measure the effectiveness of our content and other offerings.

Should you have any questions about our use of cookies or other technologies, kindly contact us.

Tailored advertising

Data collected by this website to serve you with relevant advertising Ultimate Tours & Adventures is committed to providing you with relevant content and information. To do this, we may, through cookies and other technologies, collect information about your travel-related searches. We use this information, together with other information we have collected about you, to serve you with ads, through our Ultimate Tours & Adventures Service or elsewhere online, that match your apparent interests.

Please note that we do not combine the information we collect about your travel-related searches on this website with personal information  to serve you with ads across other websites. We also do not share your personal information with third parties so they can serve you with advertisements.

Like other companies operating online, Ultimate Tours & Adventures participates in cookie-based exchanges where anonymous information is collected about your browsing behavior through cookies and other technologies and segmented into different topics of interest These topics of interest are then shared with third parties, including advertisers and ad networks, so they can tailor advertisements to your apparent interests. We do not share personal information  with these companies and we do not permit these companies to collect any such information about you on our site.

Information Protection

We want you to feel confident about using this website to make travel arrangements, and we are committed to protecting the information we collect. While no website can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. Only authorized employees are permitted to access personal information, and they may only do so for permitted business functions. In addition, we use encryption when transmitting your sensitive personal information between your system and ours, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information.

External Links

If any part of this website links you to other sites, those sites do not operate under this Privacy Policy. We recommend you examine the privacy statements posted on those other websites to understand their procedures for collecting, using, and disclosing personal information.

Agreement to Ultimate Tours & Adventures Terms of Use

Your use of the Service is also subject to Ultimate Tours & Adventures’ Terms of Use. Any disputes related to this Privacy Policy shall be governed by the dispute resolution provisions of the Terms of Use (including but not limited to its provisions concerning arbitration), which are incorporated here.

Privacy Policy Changes

We may update this Privacy Policy in the future without prior notice.  We will notify you about material changes to this Privacy Policy by placing a prominent notice on our website.